crush: wool & the gang

via

it's a celebration, alright. a knitting celebration, that is. wool and the gang is the raddest crew this side of knitta please. featuring designs from colette's former PR head nadege winter, WATG are reigniting yet another new wave of knitters with worldwide knitting parties like the most recent affair held at nyc squat-spot, popup bar. aimed primarily at the neoknitter, the gang offers kits for a capsule collection of chic and easy pieces. the cleverly named kits come with your color choice of chunky peruvian wool, wooden needles and pattern. designs include a slouchy beret, mini clutch with shoulder strap, modern boa, and more. these may not be the most original designs as far as we jaded knitters are concerned. but when you look at the whole package: the concept, branding, packaging and social networking aspect, it's definitely the koolest.